Branding Project: CNH
Steps and Processes
began with logo development as that would be the face and branding for the non-profit. Lots of trial and error and ended up scrapping initial mockup and the current monogram
Logo is made of multiple silhouettes of people arranged in a circle with their hands and feet connected to each other.
Logo is to represent community, aid, and inclusiveness
Adobe Illustrator
Started mockups for website , brochure, resume, etc.
Focus was to establish a look for the brand and align it with other applications
Adobe InDesign
downloaded mockups for real life applications
applications such as bags, canopies, business cards, etc.
mockups were chosen based on what a non-profit would actually use in relation with their brand
Adobe Photoshop
This project served as a great learning experience for Devin because this was his first major branding assignment since it involved creating everything for the brand from the very start with the logo to the very end with applying that to various applications such as a hat. Even though Devin underwent much trial and error with the logo design and the website, in the end, he is happy to see everything come together with the brand. Devin has found a new aspiration for branding and takes interest in the design process.